Marketing Your Flooring Business Online

floor covering dealers can impress clients with great service

Now more than ever it’s critical to connect with your prospects online. Without a digital presence, people are less likely to be able to make well informed purchasing decisions. Marketing your flooring business online is key to finding new customers, and controlling the information that they see about your business.

How is Flooring Industry Marketing Different?

A flooring business can vary widely from commercial to residential, or installation to full-fledged project management. Because of this not every flooring business is going to be marketed in exactly the same way. 

When thinking about marketing, the first thing you need to do is be focused on your client. Are they an average homeowner for your area? Or an interior designer? A construction company? Each of these customers are reached in different ways, and will need a different approach to marketing. 

When you know your ideal customer, think about how you may be able to reach them. Do they spend lots of time online? Are they on their email all day every day or do they tend to avoid their inbox? Make sure you understand who your customers are, and how they prefer to communicate. 

How To Market Your Flooring Business

Once you’re confident in who your ideal customer is, it’s time to dig into your marketing efforts. RollMaster offers many efficiency tools that aim to help flooring businesses market themselves:

  • RM5Star – Reading positive reviews is one of the best ways for new customers to gain trust in your business. But, getting a consistent stream of positive reviews can be difficult for many businesses! RM5Star helps you build your online reputation by generating review prompts for your business at specific times in your sales process. 
  • RM Text Alert – Many people much prefer interacting with a business via text message rather than on a phone call. With RM Text Alert you can send reminders for installations, communicate with customers through the sales process, as well as send marketing messages about your business.
  • Digital Marketing Hub – As many advancements in marketing as there have been in recent years, email marketing is still extremely powerful. With the Digital Marketing Hub, you gain access to pre-designed email campaigns that are branded for your business, and so much more!

How Does A Flooring Business Grow From Digital Marketing

Did you know that it takes a new customer seeing your business seven times before they can establish trust? The fastest way you can accomplish this is digitally. Plus, in our digital age, people expect to be able to find out everything they need to know about a business online before they ever step foot on your sales floor. Making sure you control how your business is perceived online is key!

How To Bring Back Existing Customers With Marketing

One of the best ways to grow your sales is by retaining existing customers. Because an existing customer already trusts your business, they’re much more likely to buy from you again in the future. Digital marketing allows you to get creative! Think of your recent sales, could you send a client who recently purchased wood flooring a coupon for your rugs? If you installed carpeting six months ago, can you send your client a reminder for your carpet cleaning service? Utilizing your existing customer database is key for re-engaging past clients. 


RollMaster Flooring Software is dedicated to helping make our clients become successful flooring businesses. Want to learn more about how our software works for your business? Sign up today for a free demo!

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