How To Make A Flooring Dealer Website

Flooring dealer website

Your business may not be open 24/7 but your website is always “on”. Having a highly functioning website is critical for flooring dealers as more and more consumers do their shopping online. Your website is always available for customers to use, do you know if it is as effective as possible? 

As we all become more accustomed to doing just about anything online rather than in person, your business’s website has never been more important. It’s where your clients get to know you, your products and services, and begin to build the trust they need to buy.

Flooring Dealer Websites Are More Valuable Than Ever

With the advancements in Application Program Interface (API), a flooring dealer no longer has to try to DIY or hire an expert on web development, SEO optimization, or digital marketing. What once was cumbersome and out-of-reach for many, has been simplified and packaged in a way that any dealer can have a professional, functional, and effective website. 

It starts with having the right flooring-centric ERP system, like RollMaster, and partnering with one of several flooring website companies well practiced in the art of designing websites for flooring retailers like Create Your Space, FloorForce, and Mobile Marketing.

The technology and tools are available now and many dealers are moving toward taking advantage of this seamless integration to increase their business. Additional benefits include showing available stock online and receiving web leads via this technology.

Make Sure It’s Mobile

2020 was a year most of us spent at home working off a laptop. Even this year, where all of us spent more time on our computers than ever before, 61% of visits to websites in the US happened from mobile devices. That’s up from 57% in 2019. 

It’s critical that your website works perfectly on mobile devices, computers, and tablets. Making it easier for your prospects to connect with your business from their preferred device is key. Having a website that doesn’t work on mobile devices can be very off putting, especially for your younger shoppers. If your website isn’t up-to-date and functional, it may reflect those same attributes on your business. 

Build Trust With Social Signals

We’re all more likely to trust a new-to-us business when we see they have lots of positive reviews. Generating those positive reviews, and tying them to your website gives new users the signals they need to begin trusting your business. 

RollMaster offers RM5Star to all flooring dealers in need of online reputation management. This builds consumer confidence and increases a dealers online presence both on review sites as well as your website. Your website should work for you, like a separate salesperson online continually building up your business.


RollMaster Flooring Software was built by flooring professionals for flooring professionals! We stay on top of technical advancements so you can focus on growing your business. Request a demo today to see how RollMaster can help you bring your business to new heights.

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